One of the most important aspects of the sales cycle is undoubtedly the process of attracting new customers. This is why the strategies you use must be effective to be successful.
Maintaining good communication with customers, attracting them and keeping them satisfied is always a challenge for any company.
In this article, you will find the best strategies to add new customers to your referrals. In any case, it is important to remember that one should not lose sight of values such as face-to-face communication and honesty.
The best strategies to attract customers.
Discover the interests of your customers.
This principle is fundamental: Understanding the needs and demands of customers creates an environment of trust and security.
Experts say that when entrepreneurs invest in discovering the expectations of their customers, they gain added value and this type of information is invaluable.
Buyer persona.
You might be wondering what that means, well, we’ll explain it to you in a few words.
They represent a specific customer. To draw this profile, you need to interview as many customers as possible.
From there, you can identify the interests, needs, and expectations of your “buyer”.
You can also have multiple buyer personas, you’re not limited to just one, which is why it’s important to define them.
Effective communication.
There’s nothing nicer than genuinely warm, polite, and respectful communication. If you want to win over new customers, drop the boring behaviors that are a ready-made, mechanical, and unnatural formula. Leave that to customer service bots.
Be friendly, polite, and courteous. If you have the customer in front of you, look them in the eye and talk about the benefits your products will bring them.
Talk about the benefits of your business. Showing effective communication is an empathetic attitude that will help you establish a favorable climate with your customers.
Learn from unhappy customers.
Complaints can actually help your business grow, helping you improve your services and your reputation.
When a customer complains, listen carefully, avoid getting upset, act quickly to correct the mistake, apologize and thank them.
Don’t make promises you can’t keep and remember to always be honest. If you follow this advice, you will keep your customers.
Ensure long-term customer service.
Studies in this area indicate that online and mobile services need to be “faster and more intuitive” to be useful.
That is why it is key to maintain constant and regular contact with your customer. This procedure is closely linked to an effective communication strategy.
Developing a constant relationship with your customer allows you to effectively control what the user thinks about your business or activity.
Follow up by phone, email or even social media. Regularly update information, content and disseminate this information by sending newsletters for example – an email once a month with details of your latest news, offers or press releases.
Earn their trust.
Trust is a supreme human value, life relationships that are based on trust are linked to the feeling of security.
By applying this principle in business, if you can gain the trust of your customers, they will be happier and more confident with your brand.
Gaining this trust involves integrity and sincerity.
Remember that “the customer is always right”. Even if they may be wrong sometimes, try to listen to their complaints, suggestions or opinions.
Invest in marketing.
Use social networks, promote your products directly and take advantage of social networks to offer your company’s services in real time.
Invest in online campaigns. You can use them on different search engines, such as the classic ones such as Google.
This will give you optimal results for your business. Marketing is not the department to skimp on. If done correctly and with a good strategy, this can be your best return on investment.